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HowtoUseOnlineVideoforMarketingMikeVolpeVPMarketing@HubSpotTwitter:@mvolpeKarenRubinProductOwner@HubSpotTwitter:@karen

rubinOutboundMarketingOutboundMarketingisBroken800-555-1234AnnoyingSalespersonMarketingHasChanged1950-20002000-2050InboundMarketingBlogSEOSocialMed

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ialMedia•SEO•AnalyticsConvert•Offers/CTAs•LandingPages•Email•LeadIntelligence•LeadMgmt•AnalyticsOnlineVideoMarketingPublishOptimizePromoteAnalyze

OnlineVideoMarketingPublishOptimizePromoteAnalyzeWhattoPublish?•Blog•Podcast•Videos•Photos•Presentations•eBooks•NewsReleases•An

ything…WheretoPublish?VideoContentTrade-OffInformative•Interviews•Webinars•DemosEntertaining•Musicvideos•Spoof/comedy•DramaVideoCo

ntentTipsShortissweetFocusonfirst10secondsLivevideosrequirenoeditingCamerashy?TryscreenrecordingBeyourself,outlinenotscriptIterateShortisSweetht

tp://www.youtube.com/watch?v=Q3yCB7AvvAkFocusonFirst10Secondshttp://www.youtube.com/watch?v=4-lGe5MnBlYAttentionDeclinesRapidly•Shorteralmostal

waysbetter•Commandattentionatstart•Fastpacekeepsattention•DatafromEyeViewDigital(www.EyeViewDigital.com)LiveVideoRequiresNoEditinghttp://www

.youtube.com/watch?v=t74O5rACAP4CameraShy?TryScreenRecordinghttp://www.youtube.com/watch?v=0glUGk81KygBeYourselfhttp://www.youtube.com/watch?v=R6

duq7Z3zO4Iteratehttp://www.youtube.com/watch?v=CnNsy5W7FuYCameraCheapisfine(under$500)ExternalmicrophonejackHDisnotrequiredfor

webWidescreen(16:9)isagoodideaOtherGearLightinghelpsalot•Target,WalmartorCraigslistCheapermicrophonesareokTripodS

creenrecording•Camtasia($)orCamStudio(opensource)EditingFreesoftwareisfine•MaciMovieorWindowsMovieMakerTimeconsuming•

AllocatetimetotherightvideosThingstoAvoidforVideoBacklightorwindowbackgroundsExpensivecameraTilefloo

rsoremptyrooms(echo!)Expensiveeditingsoftwarehttp://www.youtube.com/watch?v=4R49OWIMvbYTechnicalVideoFormats.WMV•Windowsformatforth

eweb.MOV•AppleformatforiTunesandtheweb.M4V•AppleformatforiTunes,iPodsandiPhonesFlash•Mostcompatible-usefo

rallwebposting!TechnicalVideoFormats-ShortcutRecordandeditvideoinanyformat•Usewhatworkswithyourcamera&softwareUploadtovideosharingsi

tes•YouTube,Blip.tv,Vimeo,Viddler,Metacafe…Theyconvertthefileforyou•TheyalluseflashastheirformatEmbedfromvideosharingsites•Justcutandpas

tetheHTMLcodePublishingEverywhereEasilyIfyouareinterestedintestingVisibleMeasuresupcomingproduct,emailalpha@visiblemeasures.comwithsubject“Hu

bSpot”OnlineVideoMarketingPublishOptimizePromoteAnalyzeVideoOptimizationTrade-OffSearch(SEO)•Descriptive•S

traight-forward•RelevantkeywordsSocial/Viral•Enticing•Fun•MysteriousVideoTitleOptimizationTrade-OffSearch(SEO)Social/Viral“Optimi

zeLinkedInProfileforSEO”“Dude,ColdCallingisforLosers”VideoSEOforBloggingEmbedvideoinblogAdd“shownotes”ortranscriptionSEOforYou

TubeTitle&DescriptionTagsPopularity/ViewsInboundLinks/EmbedsRatings&CommentsYouTubeSEO–Title&DescriptionTitleD

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ageOnlineVideoMarketingPublishOptimizePromoteAnalyzePromoteEverywhereTwitter•Tweetaboutit(acoupletimesisOK)•UseaURLshortenertotr

ack•Adda“TweetThis”buttonnexttoit•AskyourcompanytoTweetitFacebook•PosttheYouTubelinkinyourstatus•Postthevideotoyourbusinesspageand/or

group•EncourageyourcompanytopostitLinkedIn•PostaYouTubelinkinyourstatus•SendittoyourLinkedIngroup•Encourageyourcompanytop

ostitStumbleUpon•SubmittheYouTubeURLasvideo•PlaywithStumbleUponalittlebitfirst•http://blog.hubspot.com/blog/tabid/6307/bid/4108/28-Tips-To-Mak

e-You-a-StumbleUpon-Superstar.aspxBlog•Embedinyourblog•AddtextforSEO•Respondtocomments•Encourageyourcompany

toblogitLeverageYourWholeCompanyPaidPromotionUsuallynotworththetimeYouTubehasPPCprogramStumbleUponis$0

.05pervisitorWhatisViral?Stalled:Neverbreak1millionviewsEmbraced:Around4millionviewsBreakout:Longtime,ult

imately10+millionviews–RareDatafromVisibleMeasures(http://www.visiblemeasures.com/news-and-events/blog/bid/8920/The-Anatom

y-of-a-Viral-Video-Ad-Campaign-in-Today-s-Advertising-Age)ForB2B,HubSpotconsidersitasuccessifyougetjust10,000viewsonYou

Tube.OnlineVideoMarketingPublishOptimizePromoteAnalyzeYouTubeInsightsWheredidmyviewscomefrom?YouTubeInsightsWhoiswatchingmyvideos?YouTubeInsights

Whatisengaginginmyvideos?Blip.tvStatsVisibleMeasures/TubeMogulTryaCalltoActionattheEndhttp://www.youtube

.com/watch?v=4-lGe5MnBlYHubSpot:Traffic,Leads,CustomersVisitorsLeadsCustomersSEO5,28975412YouTube834723SocialMedia511281Visitorsfr

omYouTubeThankYou!www.HubSpot.com/free-trialwww.Grader.comwww.HubSpot.tvMikeVolpeVPMarketing@HubSpotTw

itter:@mvolpeKarenRubinProductOwner@HubSpotTwitter:@karenrubin