【文档说明】第四章 包装和唛头.pptx，共(27)页，164.342 KB，由精品优选上传

转载请保留链接：https://www.ichengzhen.cn/view-284413.html

以下为本文档部分文字说明：

ChapterFourPackingandMarking包装和唛头Section1Packing•1.Factorsinfluencingthenatureofpacking影响包装的因素•(1)Valueofgoods产品价值•(2)Natur

eofthetransit运输性质•(3)Natureofcargo货物性质•(4)Compliancewithcustomsorstatutoryrequirements符合海关和法定要求2•(5)Generalfragilityofcargo商品的易碎性•(6)Va

riationintemperatureduringthecourseofthetransit运输中温度的多变性•(7)Easeofhandlingandstowage操作和储存的便捷性•(8)Insuranceacceptanceconditions保险的要求•(9)Thesi

zeofthecargoanditsweight货物的尺寸和重量•(10)Marketingconsiderations营销考虑32.Functionsofpacking•(1)Protective保护•(2)Storage储存•

(3)Loadingandtransport装载和运输•(4)Salesfunction销售•(5)Promotionalfunction促销•(6)Servicefunction服务•(7)Guarant

eefunction保障43.Typesofpacking•3.1Transport/Outerpacking运输包装或外包装•3.1.1Category•Accordingtomethodsofpacking:•Cases,drums/casks/hogsheads/barrels,bag

s,bundles/bales,crates/skeletoncases,containers.53.1.2Requirementsforouterpacking•Transportationrequirements,运输要求•Productrequirements,产品要求•Di

stributionrequirements.分销要求6Casestudy4-1•AChineseimporterpurchasedsomeflammableliquidchemicalrawmaterialfromaFrenchexporter.Whenthes

hipmentarrivedatthedestination,itwasfoundthattherewasaslightleakagecausedbythedefectinafewpackages.Theimporterfailedtotakeanym

easurestopreventthedamagefromexpanding.Asaresult,theleakageworsenedafterthewarehousingandledtoaself-ignitedfire.Theimporterlodgedaclaimagain

sttheexporterforfullcompensationofthetotalloss,butwasrefused.Why?73.2Salespacking•Salespackingisalsocalledinnerp

acking,smallpackingorimmediatepacking.•销售包装也称内包装、小包装或直接包装。8Kindsofpackaging•Hangingtype悬挂式,pilingtype堆叠式,portablet

ype携带式,one-offtype一次性,Zip-top/Ring-pulltype易拉式,Sprayingtype喷射式,complete-settype成套式包装,giftpackagingtype礼品包装.93.3Neutralpacki

ng&manufacturingbrand-namegoods中性包装和定牌•3.3.1Neutralpacking•Makesnomentionsatallofthenameofthecountryprodu

cingthegoodsandthenameofthemanufactureronthecommodityandontheouterandinnerpackages.•在产品本身或其内外包装上均不显示其生产国别和生产厂商的名称。103.3.2Manufacturingb

rand-namegoods•Meanscertainexportcommoditiesusethetrademarksdesignatedbytheclientsorbearthenameofthebuyer’sfirmorrelatedsigns.•特定出口商品使用国外

客户指定的商标或类似标记。11Casestudy4-2•AcompanyconcludedasalescontractwithB,stipulationsincontractas:packedincartonsof30tinseach.Asupplie

dthewholegoods,butpartofwhichwerepackedincartonsof24tins.Brefusedtotakethewholegoods.DidBhaverightstodoso?12Section2Markingofpackage包装上的标志•1.Shippin

gmark运输标志/唛头•Shippingmarkisthemostimportantwhichshouldbediscussedandagreedonbybothparties.13(1)Componentsofshippingmark•ISOhassuggestedastandardi

zedformofshippingmarkwhichhasfourlinesintotalwithnomorethan17lettersineachlineandcontainsnographs.•国际标准化组织推荐使用标准运输标志：共四

行，每行不超过17个字母，不带有任何图表。14Standardizedshippingmark标准唛头•Abbreviationsofconsigneeorbuyer.收货人货买方的名称缩写•Referencenumber.参考号•Portofdestination.目的地/港•Packa

genumber.包装件数15收货人目的港整批货物600件中的第一件合同号三角形的运输标志整批货物总共600件16(2)Generalrequirementsforshippingmark•Itisnotwisetodesignthes

hippingmarkcomplicatedly.•不建议设计复杂的唛头。•Thepositionshouldbeproperandcolorshouldbedurable.•唛头位置合适、颜色持久。•Noadvertisingpropagandawor

dsandpicturesareallowedtobeinsertedintothemarks.•唛头中不允许插入广告性宣传语或图案。172.Indicativemark指示性标志•Itreferstothesymbolsorwordsthatindicatethenat

ureofthecontentsofthepackageandinstructionstofacilitatethesmoothhandlingofthecargothatneedsspecialcare.•

一些货物因本身特性，需要在包装上用简单的图形或文字提醒人们操作中应注意的事项。18紧急出口滑动开门滑动开门推开拉开EXITSLIDESLIDEPUSHPULLWATERPROOFTHISSIDEUPFRANGIBLE

NOHOOKS防潮此端朝上易碎品禁用钩193.Warningmark警告性标志•Warningmarkalsocalleddangerouscargomarksareusedtoremindthecargohandlerstotakenecessarysafetymeasu

res.Theyarestenciledclearlyonouterpackageswithwarningphrases.•也称危险品标志，用简单的图形或文字提醒操作时应采取安全措施。20当心火灾—易燃物质当心火灾—氧化物当心爆炸—爆炸性物质214.Supplementar

ymarks补充性标志•Supplementarymarksareanyofficialmarksrequiredbyauthorities,suchascountryoforigin,weightanddimensions,e

tc.•是一些官方机构所要求的标志，如原产国、重量体积等标志。225.Productcode条形码•Theproductcodelabelisthestandardbarcodesymbologyforproductmarki

ng,composedofblackandwhitelinesofdifferentwidthsandspaceswithfiguresunderneathwhichindicatethename,specifications,originandpriceofth

eproduct.•条形码是由粗细间隔不等的黑白条纹加上其下方的数字所标示的商品名称、规格、原产地和价格等内容。23(1)UPC•UniversalProductCodeisa12-digituniquecodeforproduct

sbytoscan.•Ithasfiveversions,UPCversionEisthemostcommonbutsmallerinwhichitdropsout“0”.24(2)EAN•EANisaninternationalproductmarkingbarcodestandar

dbeing13-digitinglobaltrade.•ChinaadoptedEANinApril,1991.Thebarcodeswith“690”,“691”,“692”meanthattheproductsaremadeinChina.25Section3

ClauseofPacking•1.Payattentiontodifferentcommoditycharacteristicsandrelevanttransportrequirement.•注意不同商品和运输方式的特性和要求。•2.Usingspecificpacki

ngterms.“seaworthypacking”,“customarypacking”or“seller’susualpacking”shouldbeavoided.•规定具体的包装条件。尽量避免“适宜海运的包装”、“惯常包装”、“卖方常用包

装”等字眼。26•3.Specifyingthebearerofpackingcharges.•明确包装费用的承担者。•4.Marksonpackingofsellerswasusedcommonly.•一般使用卖方的包装标志。27