【文档说明】《菲利普科特勒的“市场营销”讲义》3.pptx,共(5)页,214.747 KB,由精品优选上传
转载请保留链接:https://www.ichengzhen.cn/view-282217.html
以下为本文档部分文字说明:
©2000PrenticeHallObjectivesCorporateanddivisionstrategicplaningBusinessunitplanningThemarketingprocessProductlevelplannin
gThemarketingplan©2000PrenticeHallMarket-OrientedStrategicPlanningObjectivesSkillsResourcesOpportunities©2000PrenticeHallM
arket-OrientedStrategicPlanningObjectivesSkillsResourcesOpportunitiesProfitandGrowth©2000PrenticeHallCorporateHeadquartersPlanningDefinetheco
rporatemissionEstablishstrategicbusinessunits(SBUs)AssignresourcestoSBUsPlannewbusiness,downsizeolderbusinesses©2000P
renticeHallTheMarketingPlan