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BackgroundSincestartingoutasasmallchainofsupermarketsin1979,theShopritebrandgainedvaluableexperiencefromsellingtotheemergingma

rket.Today,theShopritechainremainsthecorebusinessoftheShopriteGroupofCompaniesanditsmainbrand.OvertheyearsithasalsobecomeoneofSouthAfrica’smo

sttrustedbrands.2Products1.Haircare2.Baby3.Fruit&Vegetables4.Butchery5.Deli6.Smallappiliances7.Toys/party8.Barbecue3FeelingsWeallhavea

verygoodimpressiononthiscompany,becauseitguaranteesthatitalwaysprovidesthemostlowestpriceforcustomers.Soyoucansavemoremanyandbuymoreproduc

ts.Anditprovideallkindsofproductsformarket,soyoujustdon'tneedtosearchforgoodsfromstoretostore,youcangetever

ythingyouneedinthesupermarket.Shopitealsohasverygoodandconvenientconsumerserviceforconsumers.Andithasalreadycreatedmanybrands,soyoudon'tneedtodoub

taboutit'squality,justchoosewhatyoulikewithoutanyhesitation.Also,thecompanyisnotonlyconcernaboutit's

profit,butalsocaresfortheenvironmentprotection.4MarketsegmentationAccordingtothesurvey,thewestisdevelo

pingfasterthantheeastandmiddleofChina.So,therearemoreandmorebuyersandpotentialbuyers.Hencewechoosethewesttoenterinthelong

run.Obviously,therearemorepeopleinthebigcities,andmostofthemarericherthanpeopleinthemiddleandsmallsizecities.Hencetherearemoredemand,andtheywan

ttobuyandactuallytheyhaveenoughmoneytopurchasewhattheywant.Ontheoneside,ourpricesareactuallylowerthanmostofthecompany's

,butontheotherside,thelow-incomeconsumersmaydon'thavemoredemands.Sowetargetthemiddle-incomegroupsmainlyandmaybesomeofthehigh-incomegroups.Acc

tuallythemiddle-incomegroupscanbuy,socanthehigh-incomegroups.5HighpricesBadvalueGoodvalueLowpricesCompet

itorsWal-MartRT-MARTCarrefourAuchuanLotusLOTTEMartwumartItoYokadoCRVanguardRenrenleShopriteSo,maybenowyouwillwonderwhyyoushould

gotoSHOPRITE.Ok,nowwearegoingtogiveyououranswer.Cozweprovideyouthemostqualityproductsthatyouneed,andwejustneedyoutopaytherelativelylessmoneyf

ortheproducts.That'swhywearesurethatyouwillgotoourSHOPRITE.Andthelowerpriceyoucantrust!6CompetitorsanalysisAn

ewpatternmakesAuchuanbecomeoneofthebesthypermarketsintheworld.Also,it'sgoodsareverycheapaswellasingood

quality.Butthebusinesspatternofitisrelativelyprim.Andthereexistsomequalityproblemintheregoods,suchasout-of-datefood.Buttheirserviceattitude

isnotverygood.AndAuchuanhasbeenfoundtohasqualityproblemsfrequentlyrecentyears.It'schainstoreshavespreadallovertheworld,andithasalargescaleofopera

tion.GoodsinWal-Martarealsonotveryexpensiveandtheirservicesaregood.Ithasbeenfoundtohavesomequalityproblems.Theirfruit

sandvegetablesandmanygoodsarerelativelycheap,greenandcomfortable..AuchuanRT-MARTWal-Mart7TargetmarketingWeintendtoenter

china,andwechoosemarketsofmiddleincomeinbigcitysofthewestofChina.BecausethewestofChinaisdevelopingveryfastandthereareall

manypeople.Buttherearelackofsomebigsupermarket.Sothereshouldbemanybuyersandpotentialbuyers.8Offercustomersaconvenient

shoppingexperienceincleanstoreswherecustomerscanbesuretopaylowestpricesonhouseholdrequirementsandwhattheyneedandprefer.Andweguanrant

eewhattheybuyfromShopriteareallofgoodqualityandreliable.MarketpositioningKeyLowerpriceReliableBestqualityConvenientandfast9TagetcustomersProduct1.V

arietiesofproductsthat2.canfitformostpeople.3.2.Thebestquality4.3.Providethespecialdesigns.5.4.Brandname:SHOPRITE.6.5.W

ewillalwaysprovidethe7.bestservicesandfornorepay.Price1.Weproviderelativelylowerpricesforourproductssothatmorepeoplecanbuy.2.

Wewillmakeseveralwaystodiscountforourregularbuyersandfirsttimebuyersandother.Promotion1.Wewilladvertiseourprodu

ctsinmanywayssothatmorepeoplecanknowthem.2.Doseveralsalespromotionaccordingtotheseasonsorotherelements.Place1.Ourcompanywilllocatinthewe

stofChina,soweserveforpeopleheremainly.2.Butwealsoserveforallplacesbytransportation.Marketingmix10MoreSameLessMoreSameLessPriceB

enefitsValuepropositionsConsideringShopriteisthefirsttimetoenterChinesemarketandinordertoimpresscustomers,wedec

idetouse"Thesameforless"todevelopmarketforaperiodoftime.11ComsumerservicesBusticketingAirlineticketsAccountpaymentsComputicketCellp

honeairtimeMediRiteLiqourshopShopriteguaranteeInsuranceIcoverHomeloansUkashComsumerservicesMoneytransfersYoudon'tneedabank.Moneymarketis

quilkandeasytosendorreceivemoneyatanyShoprite.Shopritewasthefirstretailertoofferyoutheconvenienceofbuyingbusticketsin-store

–andwearestilltheonlyretailerwhodoesn'tchargeyouabookingfee.Youcannowshopforyourgroceriesandbookyourdomesticairlinetickets

,allatthesamelocation.Younotonlysaveyourselfalotoftimebutyoucouldalsosavemoneybygettingeverythingyouneedforyourtrip,inonego.AtourMoneyMarketcounte

rsin-store,yousavetimebydoingyourshoppingandpayingyouraccountsallunderoneroof.Shopritehasmadeitmoreconvenientforyoutobuyticketstoanyevent.Andyouw

illhaveaccesstootherservices,whichincludepayingelectricitybills,payingyourTVlicense,buyingairtimeandsoon.Asafamilystore,wemakecertainthatyo

ucanenjoytheconvenienceofallmajorserviceproviders’starterpacksandpre-paid/re-chargevouchers.Afullyqualifiedpharmacisti

savailableinallourstorestoattendtoyourprescriptions,offeradviceonthemanagingofchronicmedication,medicationus

e,preventionandtreatmentofHIV&AIDSandotherhealthrelatedmattersThismeansyoucanstockuponanydrinksyoumayneed,rightafterdoingyourgroceryshopp

ing.It’sneverbeeneasier.Nowthat’ssmartAtShoprite,goodqualityatourlowestpricesisguaranteed!Takeadvantageofinsuranceoption

sthatsuitbothyourfamilyneedsandbudgetrestraintsicover,adivisionofSanlam,hascreatedthreeaffordable,easy-to-getFuneralPlans,allinonepack,thatcanbeb

oughtin-storeatanyShoprite.Alltheseservisesarefreeofcharge!UkashisCash–Online.Soyoucanbereadytospend&payo

nline.12Pricingstrategiesvaluepricingwedecidedtochoosethewaythataccordingtothevalueofourproducts.Wepromisethatwewilloffercustomerstherightcombi

nationofqualityandgoodserviceatafairprice.Market-penetrationpricingwechoosethestrategycozthatourcomp

anyaimstoprovidethebestqualitywiththelowerprices.Wewillneverusethemarket-skimmingpricingstrategy.Andwebelieve

thatwecanimpressourconsumersbetterwithalowerprice.ProductbundlepricingWemainlychoosetheproductbundlepricing.Sometimes,bothcompanyandconsumerl

ikethisway,cozit'sawin-windeal.Inthisway,thecompanycansellmoreproductsandconsumerscangetmorewantedproductswithalowerprice.Disscount/Pr

omotionalpricingAccordingtothedifferenteconomicsituations,wewillwillusethetwostrategieswhenneccessary.Forexample,whentheseas

onchanges,therearesurelysomeproductsdon'tfitforthecomingseason.Soweneedtousethesestrategiestosellmoreproductsinashorttime.①.GeneralPricing

Approaches②.New-productPricingStrategies③.ProductMixPricingstrategies④.PriceAdjustmentStrategies13ProductsCorebenef

itActualprodutFeaturesDesignPackagingBrandnameQualitylevelAugmentedproductAfter-saleserviceWarrantyGuaranteeInstallationDeliveryandcredit

Ourcorebenefitistoprovidemorerequiredproductstopeople,sothatnotonlyourcompanycangetmoreprofits,butalsoourcostomerscanbesatisfied

.Wepromiseourcostomersthebestandthemostspecialfeaturesthattheyneverexperienced.Wewillprovidethemostqualityproductstoconsumers.Andyouc

anjustcountonit!Ifyoubuytheproductinourcompany,ofcoursewewillprovideyouthebestafter-saleservicetoyou.Andtheyareallfree.Alltheproductsyou

boughtinourcompany,wewillofferyouaperiodoftime'swanrrantyorguarantee.14——BygroupF15