石油市场研究报告

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石油市场研究报告
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壳牌石油市场研究报告(英)OILBRANDAWARENESS(Q1a/b)100100421739989845241261472211896645231277675863331864111159739

71%25%50%75%100%Base:AllrespondentsUNWTDBase:355WTDBase('000):67,000TopofMindTotalUnaidedTotalMentionsLocalBrandsGreat

WallOriginalSpecialoilOthersImported/JVBrandShellMobilCaltexEssoCastrolBPOthersShellHelixRedHelixSuper

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%%%Yes361039No649061WHETHERHAVEAPACKOFOILFORTOP-UP-I(Q1f)3268%50%100%Base:AllrespondentsTotalSpecificBrand/ModelUserS

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s/servicebay)Independentoilchangeoutlets(majorbusinessisoilchangeandcanprovidesomesimplemaintenanceorcarwashs

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000%%%6574513454458LOCATIONOFOILCHANGE/PURCHASE-II(Q2a)5555%25%50%Brandedfastfitoutletchains(withtyrechangeandmostcarmaintenanceservice)Br

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viceBase:AllrespondentsTotalSpecificBrand/ModelUserImported/JVBrandLocalBrandShellNon-ShellShellHelixRedShellSuperUNWTDBase:355190165992567622+

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12OILPURCHASINGLOCATION-III(Q2a)282216148%25%50%Oilshop/autopartshop(withsimpleservice)Franchised(Branded)workshopIndepen

dentworkshopsGasstation(lubs/servicebay)Independentoilchangeoutlets(majorbusinessisoilchangeandcanprovidesomesimplemaintenanceorcarwashservice)Bas

e:AllrespondentsTotalSpecificBrand/ModelUserImported/JVBrandLocalBrandShellNon-ShellShellHelixRedShellSuperUNWTDB

ase:355190165992567622++WTDBase(‘000):67,00027,33739,66311,80955,1918,6553,055%%%%%%7510571765556474103817555554LOCATIONOFOILCHANGE/PURCHASE

-IV(Q2a)5555%25%50%Brandedfastfitoutletchains(withtyrechangeandmostcarmaintenanceservice)BrandednetworkoilchangeCenter/autobeautyCenterGasstation

(shops)Smallshops(oil,sparepartsandautoaccessoriesshops),withoutoilchangeandnoautorepairserviceBase:AllrespondentsTotalTAXIModelXiaLiCitroenSantana/

Jetta/OtherUNWTDBase:35513993123WTDBase(‘000):67,00050,00010,0007,000%%%4212302466231267118158814417LOCATIONOFCAR

MAINTENANCE/REPAIR-I(Q2b)3630111084%25%50%Oilshop/autopartshop(withsimpleservice)Franchised(Branded)workshopIndependentworkshopsWorkunit(Co

mpanyhomebasegarage)Do-it-yourselfBrandedfastfitoutletchains(withtyrechangeandmostcarmaintenanceservice)Base:AllrespondentsTotalSpecificBrand/Mo

delUserImported/JVBrandLocalBrandShellNon-ShellShellHelixRedShellSuperUNWTDBase:355190165992567622++WTDBase(

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CARMAINTENANCE/REPAIR-II(Q2b)3630111084%25%50%Oilshop/autopartshop(withsimpleservice)Franchised(Branded)worksh

opIndependentworkshopsWorkunit(Companyhomebasegarage)Do-it-yourselfBrandedfastfitoutletchains(withtyrechangeandmostcarmaintenanceservice)Base:

AllrespondentsTotalTAXIModelSpecificBrand/ModeluserXiaLiCitroenSantana/Jetta/OtherShellNon-ShellShellHeli

xRedUNWTDBase:355139931239925676WTDBase(‘000):67,00050,00010,0007,00011,80955,1918,685%%%%%%2L1223033.5L1217781464L8275858878905L545*7*PACKAGES

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,00010,0007,000%%%RMB31-4015119RMB41-5018205RMB51-60221310RMB61-70211926RMB71-80132413RMB81-10081026>RMB1002211Mean(RMB60.4

558.7161.8370.98USUALEXPENDITUREONONEPACKAGEOFOIL-I(Q4)1417192115103%25%50%Base:AllrespondentsTotalSpeci

ficBrand/ModeluserImported/JVBrandLocalBrandShellNon-ShellShellHelixRedShellSuperUNWTDBase:355190165992567622++WTDBase(‘000):67,00027,33739,6631

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9,75047,2504,56346,58615,85120,05543,5033,443%%%%%%%%%Twiceormoreamonth2215259222434181Onceamonth748271917567637882Once

every2-3months445*393417FREQUENCYOFOILCHANGETIME-II(Q5)Base:AllrespondentsTotalTAXIModelSpecificBrand/ModeluserXiaLiCitroenSantana/Jetta/OtherShellNo

n-ShellShellHelixRedUNWTDBase:355139931239925676WTDBase(‘000):67,00050,00010,0007,00011,80955,1918,685%%%%%%1,001-3,000km2***1*3,001-5,000km243

1182524315,001-6,000km5458284054296,001-8,000km1310312313278,001-10,000km32211231310,001-12,000km3*3*3*12,000+1***1*Mean(km)565856055

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322126Mean(days)12.8112.7814.0012.8213.2813.2512.7412.8412.7413.21Base:Respondentswhoregularlytop-uptheoilTotalTAXIModelSpecificBrand/Mode

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n32627243523Reducemaintenancecost14181314158Prolongoildraininterval341730283324Highviscosity251722401548Highstability241723461152Sav

emaintenancetime913415613INWHICHWAYTHENEWOILISSAMECOMPAREDWITHTHEBRANDUSEDMOSTOFTEN(Q11d)1004431242393114%50%100%Base:Respondentswhobeliev

enewoilis“same”PREFERENCERANKINGOFTHEBRANDNAME(Q12a)40181725%25%50%Base:AllrespondentsUNWTDBase:355WTDBase('000):67,

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convenienttouse141511111413Havehandle,convenienttouse121015161116Color333731483137Bluecolorisbeautiful182120221825Bluecolo

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55139931239925676WTDBase(‘000):67,00050,00010,0007,00011,80955,1918,685%%%%%%Any464346484552Toodarkcolor/colorlooksold211420261933Color“TAXI”

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