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食品处销售经营分析取值时间2011.3.17—2011.5.16世纪联华建德新安东路店食品处食品处现状处长一名管理人员5名一课员工16名、二课员工10名一课促销员10名，二课促销员21名卖场二楼实际面

积1700㎡，仓库面积352㎡分析提纲1.整体销售分析2.联营供应商销售分析3.重点类别销售分析4.重点供应商销售分析5.不足之处及下阶段工作重点1、整体销售情况分析部门销售额零售额批发额销售额占比食品处4795747.394779131.4616615.93

17.63%生鲜处7978715.397976476.892238.5029.33%百货一处4360552.654239030.25121522.4016.03%百货二处5735715.275681916.6753798.6021.08%招商课43

32145.004332145.000.0015.93%门店27202875.7027008700.27194175.43100.00%销售额,食品处,4795747.39,18%销售额,生鲜处,797

8715.39,29%销售额,百货一处,4360552.65,16%销售额,百货二处,5735715.27,21%销售额,招商课,4332145.00,16%各部门销售占店比3.17至5.16日门店整体销售额为2720.29万元，食品处销

售额为479.57万元，占门店销售额占比为17.63%。食品处销售占门店销售占比较低。1、具体销售情况分析部门销售额零售额批发额销售额占比41招商课43321454332145015.93%21日配课3130952.8

23130952.82011.51%11食品一课2586882.722580217.196665.539.51%31洗化课2573870.572472475.67101394.99.46%21蔬果课2

309096.632309096.6308.49%11食品二课2208864.672198914.279950.48.12%32国美1987866198786607.31%32家电课1920819.681888111.68327087.06%32家纺课1280202.

241259111.6421090.64.71%31家百课1126571.151107395.6519175.54.14%21肉品课1022264.841022264.8403.76%31文体课660110.93659158.93952

2.43%21熟食课582507.47582507.4702.14%32服饰课546827.35546827.3502.01%21面包课489712.18487473.682238.51.80%21水产课444181.45444181.4501.63%门店27202875.72700

8700.27194175.43100.00%1、食品一课销售额为258.69万元，销售占门店销售9.51%，销售额排名部门第三。2、食品二课销售额为220.89万元，销售占门店销售8.12%销售额排名各部门第六。开业4天门店销售走势图销售额（元）3.17-

5.16销售走势图总计食品处食品二课食品一课五一1、门店整体销售经过开店效应后，销售呈现平稳发展的态势。2、五一节期间销售有明显的增长。3、门店销售趋势呈波状图，周末销售与周一至周四比较有明显上升。波峰与波谷间差

距较大。4、食品处销售趋势与门店趋势吻合，呈波状发展。建德市场受节假日影响较大。应重点关注建德节假日市场。食品处销售走势图销售额（元）3.17-4.16销售走势图食品一课食品二课食品处周末1、从图中可以发现开业后4天，食品处销售急剧下滑，与门店整体趋

势吻合。2、开业后四天，食品处销售趋势呈周期性发展，周末销售呈明显上升趋势，周一到周四销售较为平和。3、开业第一个月食品处共有8天销售额超过10万元。销售额（元）4.17-5.16销售走势图食品一课食品二课食品处食品处销售走势图1、开业后第二个月食品处销售额与第一个月销售额比较有所下降，这

与邮报活动，及开店效应有关。2、受五一节假日影响，食品处销售在五一节假日销售突破10万元。本月也只有2天销售突破10元，这与开业第一个月比较有明显下降。后期需关注食品处销售。3、周末销售额与周一至周四销售额有明显的增长，在抓销售的同时需重点关注周

末的销售。整体周转及动销率部门3月16日5月16日销售单品数销售额动销率周转天单品数库存金额单品数库存金额食品一课51283323056.553213131232.1243542586882.781.83%76.10食品二课2695

2697027.327702129360.9124582208864.788.74%66.64食品处78236020083.780915260593.0368124795747.484.19%71.741、食品处整体动销情况不是和理想，食品一课动销率为81.83%，食品二课周转率为8

8.74%，整体动销率为84.19%。2、食品处有1011个单品处于不动销状态，后期需对不动销商品进行筛选。3、食品处周转天数偏高，超过食品最高周转天60天,各课需对高库存商品进行处理，加快周转。特别是食品一课，周转超过76天。食品处各课

销售占比理货组销售数销售额毛利额毛利率销售额占比毛利额占比食品一课377991.812586882.72247539.149.57%60.94%67.33%食品二课242313.162208864.67120107.845.44%39.06%32.67%

食品处620304.974795747.39367646.987.67%100.00%100.00%处内销售分析销售额毛利额销售毛利销售走势对比1、从数据中可以看出进过开店效应后，食品处销售趋势与淳安店食品处销售趋势一

致。2、淳安店每周销售趋势较平稳，我食品处销售趋势较大，应加强门店基础管理，提升平时销售。与淳安店对标销售额（元）食品处销售走势图建德食品处淳安店食品处2、联营供应商销售分析面积销售代码名称品牌单品数销售额销售占联营销售占比毛利额面积/㎡地效/月00919|EC|浙江秋梅食品有限公

司好川132590.9536.99%4703.1436.62444.9917488|EC|宁波百草世家医药有限公司同仁堂128037.2631.82%4714.2433.15422.8800042|EC|杭州昂立贸易有限公司天然

元19850.0011.18%1783.260.627943.5500638浙江英特药业有限责任公司英特16969.687.91%1295.2532.90105.9211156|EC|杭州一达食品有限公司洋酒系列人头马150

64.005.75%464.152.151177.6721699|EC|杭州纽海斯生物科技有限公司赛普14105.004.66%877.140.623310.4825680|EC|浙江天赐生态科技有限公司怡可11487.201.69%305.0727.5327.01总计8

8104.09100.00%14142.25133.59329.76销售额,00919好川,32590.95,37%销售额,17488同仁堂,28037.26,32%销售额,00042天然元,9850.00,11%销售额,00638英特,6969.68,8%销售额,11156人头马,

5064.00,6%销售额,21699赛普,4105.00,4%销售额,25680怡可,1487.20,2%各联营供应商销售额措施1、食品处联营供应商销售总额为8.81万元，食品处整体销售为479.57万元，联营销售只占食品处销售份额的1.84%，销售占比较低。2、|

EC|浙江天赐生态科技有限公司（25680）两个月的销售只有1487.2元，平均地效为27.01元/月，需及时联系供应商开展活动，提升销售。3、浙江英特药业有限责任公司（00638）两个月销售与|EC|宁波百草世家医药有限公司（17488）相差2.1万元，平均

地效相差316.96元/月。应及时联系供应商开展活动。大类销售分析1、散装食品动销情况较快，加强散装商品管理，避免缺品。2、烟酒饮料动销较低只有65.72%，一方面受季节性影响，同时也应加强商品卖场排面管理，联系供应商照片促销人员。3、干性食品销售占食品处销售额45.60%是所有大

类销售最好的类别，后续需继续保持。大类代码大类名称库存单品数销售单品数销售额动销率销售占比100烟酒饮料1514995783445.5565.72%16.34%101休闲食品316528291377671.8289.38%28.73%

102干性食品292225252186876.2686.41%45.60%103中西药品816815563.4883.95%0.32%209散装食品402388428955.4896.52%8.94%总

计809168124795747.3984.19%100.00%大类销售与淳安店对标•取值时间2011.3.17—2011.5.16大类代码大类名称建德店淳安店销售差额占比比差销售额销售占比销售额销售占比100烟酒饮料783445.

5516.34%918491.3519.22%-135046-2.89%101休闲食品1377671.8228.73%1814817.237.98%-437145-9.25%102干性食品2186876.2645.60%19563

35.640.94%2305414.66%食品处4795747.394778187.21、100大类、101大类商品销售额与销售占比与淳安店比较相对较低。可见建德市场对于休闲食品以及烟酒饮料的需求相对较

低。2、102大类商品销售与淳安店销售比较，发现在销售额和销售占比都比淳安店高。中类销售分析中类代码中类名称建德店淳安店单品数差额销售数差额销售额差额销售单品数销售数销售额销售单品数销售数销售额1000软性饮料43199302328381.2632371306223506.3

210827996104874.941001啤酒58346823692.7842409427913.4916-626-4220.711002果酒145220767269.24153169266679.64-8515589.601003米酒73784426747

.4162765728090.6211187-1343.211004烈酒1742020106983.282502430180080.02-76-410-73096.741005香烟659824206005.005214455376480.5013-4631-170475.501006乳饮品499

49524366.5826408415740.762354118625.821010饼干及膨化食品103389987494160.40702152158771926.19331-62171-277765.791

011蜜饯糖果零食类1769146013877932.1011581793911039760.98611-33378-161828.881013礼品14120.209913130.04-8-87-3009.841020冲饮食品68821949407

991.5762630247491516.3062-8298-83524.731021速食米面31547556205873.7924733013154418.99681454351454.801022调味品536651

32229036.0743543310179188.171012182249847.901023粮油杂粮45623582990366.3832517161695931.691316421294434.691024罐头食品29940059223834

.8526533109150011.5434695073823.311025营养品2312380129773.602406155285268.88-9-3775-155495.28总计6812620305479574

7.3949326864444778187.231880-6613917560.16•取值时间2011.3.17—2011.5.16100大类销售对标销售数销售额中类代码中类名称建德店淳安店销售额差额销售数差额销

售额销售数销售数销售额1000软性饮料328381.2699302223506.3271306104874.94279961001啤酒23692.78346827913.494094-4220.71-6261002果酒67

269.24220766679.641692589.605151003米酒26747.41784428090.627657-1343.211871004烈酒106983.282020180080.02243

0-73096.74-4101005香烟206005.009824376480.5014455-170475.50-46311006乳饮品24366.58949515740.7640848625.825411总计783445.55134160.00918491.35105718.00-

135045.8028442•取值时间2011.3.17—2011.5.161000类销售分析子类代码子类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额100000可乐24382416752.1120338112484.854

4434267.26100001加味汽水28455919653.0432504921888.16-4-490-2235.12100002其它汽水88627080.6353492502.2235134578.41100010蔬菜汁464399.402106565.302-

42-165.90100011橙汁40835837235.9932473727347.26836219888.73100012苹果汁99244633.9578113934.462113699.49100013浓缩果汁650653.901985.50541568.40

100014其它果汁7838192106351.60491090336403.60292728969948.00100015桃汁820154706.52838837076.090-1868-2369.57100016葡萄汁1920146048.001532767942.30

4-1262-1894.30100017混合果汁3015326991.2527202311098.563-491-4107.31100020咖啡饮料2311856625.451313866238.1010-201387.35100021功能饮料41767

334490.3221461318994.1720306015496.15100030奶茶1014445089.40713524310.30392779.10100031加味茶421562733661.20391745827238.873-18

316422.33100032功能茶10250910946.47616599395.5048501550.97100040纯水21643419816.5419630712512.9221277303.62100041矿泉水1715044932

.891012773686.1672271246.73100042含碳酸水661550.8032321058.003-171-507.20100043其它类水74711761.80724958744.000-2024-6982.2

0总计43199302328381.2632371306223506.3210827996104874.94•取值时间2011.3.17—2011.5.16碳酸饮料分析销售数销售额单品数子类代码子类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售

数销售额100000可乐24382416752.120338112484.944434267.26100001加味汽水2845591965332504921888.2-4-490-2235.12100002其它汽水88627080

.6353492502.2235134578.41碳酸饮料平均每增加一个单品，销售数增加155瓶，销售额提高2203元。•取值时间2011.3.17—2011.5.161000类销售分析子类代码小类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售

额100011橙汁40835837235.9932473727347.26836219888.73100014其它果汁7838192106351.60491090336403.60292728969948.00100021功能饮料4176733449

0.3221461318994.1720306015496.15100031加味茶421562733661.20391745827238.873-18316422.33•769197康师傅鲜橙汁2L销售数1720瓶销售额7491.66元•574726LH果粒

橙1.25kg销售数1683瓶销售额6723.62元100011橙汁•133056椰树牌椰子汁245ml销售数31071听，销售额80898.89元100014其他果汁•133604红牛饮料250ml销售数3320听销售额16583元10

0021功能饮料•133083康师傅冰红茶500ml销售数9730瓶销售额19775元10031加味茶重点单品销售1004类销售分析子类代码子类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额100400低度〈=39221207873.

33631425522.8-14-194-17649.5100401中度40—51253267366.63343016067.9-8-104-8701.3100402高度〉=525864961241.88097195896-22-322-34654.22100403礼盒162812266.83

912826130.9-23-100-13864.1100410白兰地34517.66293785.6-3-25-3268100411威士忌812145211162075-3-4-623100412朗姆酒414296.71221031286.7100413伏特加2

437359507-3-5-134100414金酒1111911118001100415其它进口酒10341235.99742233.521-40-997.62100416礼盒36241898-1082-6-23500100420补酒177458505.615

4206861.123251644.5100421药酒246791112166.2134624.8100423礼盒33125264161588-115938总计1742020106983250243018008

0-76-410-73096.7410040销售分析TOP10商品淳安店建德店销售额差额商品代码商品名称规格销售数销售额商品代码商品名称规格销售数销售额107908138度飞天茅台500ml11702954842738度国窖浓香型白酒500ml646142314

02138度洋河海之蓝蓝色经典绵柔型酒480ml14263255136238度伊力老陈酒十年陈酿500ml5480317706439度五粮液1618浓香型白酒500ml2171886844338度泸州老窖六年陈头曲500ml54304868443

38度泸州老窖六年陈头曲500ml19163447008538度泰山特曲浓香型酒500ml10316566814539度五粮液酒-21618208937LH38度红高粱2.5l16249.2617727738度竹叶青酒(方盒装)475ml151611.530713438度三窖藏泸州

御酒(买一送一)480ml4228.3755136238度伊力老陈酒十年陈酿500ml15144047005736度伊力特曲250ml7186.2847005836度伊力特曲500ml281162368312

36度伊力特曲浓香型白酒500ml5174911308433度泰山特曲五年陈酿酒500ml25939595231古越龙山糟香白酒3000ml8142.21030713438度三窖藏泸州御酒(买一送一)480ml14767.755023639度茅台王子酒500ml1139总

计14520551.26769591359210042销售分析TOP10商品淳安店建德店销售额差额商品代码商品名称规格销售数销售额商品代码商品名称规格销售数销售额154758852度五粮液酒500ml151333507900253度飞天茅台500ml1719987231402252度洋河海之蓝蓝色

经典绵柔型酒480ml47977669263052度万事如意浓香型白酒500ml84464316956152度五粮液1618浓香型白酒500ml6563466330853度十年陈红花郎酒500ml93852407900253度飞天

茅台500ml4552059512652度水井坊酒500ml53254533327352度五粮液陈酿浓香型白酒500ml4356825292552度万事如意浓香型白酒(买一送一)500ml122376629026052度珍藏级剑南春500ml4

2392002753举云56度北京二锅头酒5l542145.3786844452度泸州老窖六年陈头曲500ml26228816956152度五粮液1618浓香型白酒500ml21656831402352度洋河天之蓝蓝色经典绵柔型酒480ml5214019278752度

洋河梦之蓝蓝色经典浓香型酒500ml21636930429653度飞天酱香型典藏酒500ml3206431402252度洋河海之蓝蓝色经典绵柔型酒480ml816201076146552度泸州八年窖酒500ml50

1921.231695552度五粮液百鸟朝凤浓香型白酒500ml31584总计16448638.212042574.36063.910043销售分析供应商代码供应商名称建德店淳安店销售数差额销售额差额销售数销售额销售数销售额00082|EC

|杭州飞鹏贸易有限公司00143272-14-327200096|EC|杭州广基贸易有限公司155146406996-25-185000407|EC|湖南省金六福酒业有限公司15510891-9-83600844|EC|杭州味至惠糖酒食品有限公司00185250-18

-525000855|EC|杭州新友贸易有限公司17711785.2-10-708.216521|EC|杭州万坤贸易有限公司002316-2-31618018|EC|杭州新飞天酒类销售有限公司65536185107-124291834

6|EC|杭州勤牛贸易有限公司29361468146818968|EC|杭州名门贸易有限公司1280102595-9-231520250|EC|杭州味至惠糖酒食品有限公司(定牌)003410.8-3-410.81

2941|EC|浙江商源副食品配送有限公司2236.8002236.8总计281226712726091-99-13824.21005类销售分析TOP10商品商品代码商品名称规格建德店淳安店销售数差额销售额差额销售数销售额销售数销售额11

83045利群休闲香烟-1001000049849800-398-398002081412中华16mg硬盒香烟-703150108048600-1010-454503081408中华84mm号码香烟-26169049031850-464-301604

083002利群84mm软长嘴香烟-7532635584829680-95-33255861988利群阳光香烟-727327155062530022174156730522三字软中华香烟20支装26195023717775-2

11-158257081477利群84mm硬盒长嘴香烟-8101620083216640-22-4408616953金利群84mm软千禧香烟-8001600081316260-13-2609711792利群软老版香烟-471706586713005-396-594010652633老利群

84mm翻盖香烟-7281092084512252.5-117-1332.5货源销售货源的充分是香烟销售的关键核心！101大类销售分析中类代码中类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额1010饼干及膨化食品103389987494160.40

702152158771926.19331-62171-277765.791011蜜饯糖果零食类1769146013877932.1011581793911039760.98611-33378-161828.881013礼品14120.2099131

30.04-8-87-3009.84总计28292364111377671.8218693316401814817.21960-95229-437145.39单品数销售额1010销售分析小类代码小类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额101000巧克

力饼干1055230367112657953-574-2759.02101001奶油饼干115073298.04117623764.30-255-466.26101002营养饼干2911078475.06201835117269-

728-3250.54101003夹心饼干96559637799.45299255690744-4329-19107.53101004甜曲奇481623142853333982556515-1775-11279.6110

1005其它甜饼干116817944733.580215727603236-13393-31298.55101010米果26147212695.8246375683402-4903-55644.1101011苏打饼干2610285148.651312875633.913-259-485.25101

012加味咸饼干55443817702.64582443002610-3806-12322.92101014其它咸饼干25837013335.11722718780.6860994554.5101020原味饼干62631917

.824992843.34-236-925.47101030海鲜口味1123517935.6284690118633-2339-3926.88101031玉米口味43461017.5639912909.91-645-1892.36101032其它口味73647821030.55615277

5297917-8799-31948.39101040原味沙琪玛1591.30001591.3101041加味沙琪玛2710316529.73194301235678-3270-17037.55101050原味薯片21331018547.111278014855105303691.771010

51加味薯片79132336483456137716966923-538-4835.1101052薯条1614855807.27112765110305-1280-5222.63101060巧克力威化205416161.14131969166597-1428-10498.12101061

奶油威化219258.3117512511-156-992.7101062其它威化27424818129.31340281995214220-1823.03101063蛋卷203724132.9171210120623-838-

7928.9101064卷心酥37311820061.72670123656611-3894-16503.84101070夹心蛋糕47329341959.82746353851720-13423443.18101071加味蛋糕53176512328.44048732831713-3

108-15988.59101072小点心14715257102909972638713631850-11130-33409.2总计103389987494160702152158771926331-6

2171-277765.791010重点类别分析子类代码子类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额101005其它甜饼干116817944733.46802157276032.0136-13393-31298.55101010米果2

6147212695.7524637568339.852-4903-55644.1101032其它口味73647821030.46561527752978.8517-8799-31948.39101072小点心1

4715257102908.879726387136318.0750-11130-33409.2总计36231386181368.5425769611333668.78105-38225-152300.2单品数销售额销售淘汰滞销品发掘潜在畅销品引进新品引导消费1

010类重点单品分析销售TOP10建德店淳安店1商品代码商品名称规格销售数销售额商品代码商品名称规格销售数销售额2946018三辉麦风法式香奶面包450g304418676.3580514老北琼瓜子酥400g197418475.13287561好丽友巧克力派40

8g102015323.5067914振豪德辉微辣薄酥饼200g198815994.14067914振豪德辉微辣薄酥饼200g212415148.7067878振豪德辉原味薄酥饼200g183914942.6506787

8振豪德辉原味薄酥饼200g12969206.02790076鸿英米老乡天然麦通500g119911807.36869890TIPO面包干300g5008256.4121655旺旺雪饼(经济包)500g63211049.87476237长鼻王蛋王夹心卷160g8

187921.8121653旺旺仙贝(经济包)500g60510583.38272758LH香葱味香烤卜卜脆韧性饼干100g73737549.15197224盼盼法式小面包440g11149728.69127050好丽友蛋黄派23gX124197307.3790077鸿英米老乡乡村米通

500g9769642.710406229好丽友薯愿香烤原味薯片104g10077213.08476237长鼻王蛋王夹心卷160g9879603.911371554达利园香奶味法式软面包360g6876169.7476238长鼻王蛋王夹心卷420g3247582.81011重点类别分析子类代码小类

名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额101141软糖71590733984.9851673163790.4-14-10824-29805.51101134其它坚果84118530109.640195253358.444-767-

23248.78101100牛肉干/松107442050153.972549572705.335-1075-22551.44101111梅11453873368571926953574.543-3882-

19889.5101161果冻832923545718642906365042.519172-19324.42101143口香糖39900363325.5591121780338.1-20-2214-17012.5510117

0即食禽/蛋制品70990148131.1481197464818.522-2073-16687.31101101猪肉干/松4391011106.532204325366.611-1133-14260.17101130花生66334617973.543

648831302.923-3142-13329.32101174凤爪14336815921.210585228610.54-2484-12689.25101171即食豆制品401029521424.6381089733566.32-60

2-12141.7101132开心果202015405.411770016672.63-499-11267.22101176鸡翅1212838248.8210234117065.92-1058-8817.11101131豆类6079123415030

907528081.830-11636068.26101118枣34636938044.9233219311511131506893.84101133核桃/山核桃79162643434.427120228678.45242414756.04101150巧克力106333948305.6472866

28588.55947319717.03101117其它蜜饯74683156440.547416729807.727266426632.86总计176914601387793211581793911039761611-3337

8-161828.881011重点单品分析TOP20商品建德店淳安店商品代码商品名称规格销售数销售额类别商品代码商品名称规格核算售价销售数类别1367051好牌宫延贡枣(联华专供)680g421438295.4101117860903益达木糖醇香浓蜜瓜味无糖口香糖56g10399314

1011432367039好牌阿胶贡枣258g548921175.68101118217527川道味山椒凤爪100g179877291011743329623盛香珍蒜香青豆240g90314192.5

101131880635天喔美国杏仁150g34276841011344562674LH鸭舌58g75912872.2101175132637喜之郎果肉果冻200g231172471011615409335德芙丝滑牛奶巧克力294g37711650.4101150390077零食公泡椒凤爪90

g147469991011746198304好想你新郑红枣1kg477195101118741825益达清爽草莓木糖醇口香糖56g73365681011437736505蜡笔小新碎果冰85g1330367

71.9101161880639天喔盐局腰果150g33962031011348860903益达木糖醇香浓蜜瓜味无糖口香糖56g7516660.5101143132471喜之郎果肉果冻450g6336

1571011619213373巧益超级草莓棒棒糖150g2016344.4101146622360萨啦咪德佬小鸡腿28g1198598210117010597153LH五香味牛肉粒138g7666337.84101100513042费列罗健达奇趣蛋20g883588210115411

212039巧益超级熊猫棒棒糖150g2056317.6101146209405恒康蒜香青豆138g783568910113112866516林安手剥松子268g585774.4101134113433渔夫之宝薄荷味特强润喉糖25g3365368101

14413602142虹一烤鸡腿30g17805430.92101170367039好牌阿胶贡枣258g1077515210111814127811凰巢野山椒凤爪100g10515275.7101170112004串屋棉花糖100g144350151011411505389

6好丽友柠檬+苹果+蜜桃味无糖口香糖110g3224963.5101143233338初旭酱鸭舌240g65485210117516741825益达清爽草莓木糖醇口香糖56g5454831.4101143193177有友泡凤爪100g622471310117417409

334德芙香浓黑巧克力294g1544737.5101150007255旺旺什锦果肉果冻200g1434460910116118410749LH醉鱼干158g3314567.3101170012658随便香酥鸡翅70g539428810117619513042费列罗健达奇趣蛋20g63842

84.1101154126597永健泡山椒凤爪100g726418410117420169137好丽友柠檬+芒果+葡萄味无糖口香糖110g2624047.59101143866516林安手剥松子268g414085101134地

区差异消费习惯有所差异！措施1、101134其他坚果、101100牛肉干/松、101111梅、101170即食禽/蛋制品、101101猪肉干/松单品数多，但是销售数销售额相对较低，后期需对该类别商品进

行梳理，优化品类结构，提高销售。2、101133核桃/山核桃、101150巧克力、101117其它蜜饯，该类别单品数多、销售数也高，同时销售额也相对较高。后期需继续保持从中选取单品做促销提升销售。102大类销售分析中类代码中类名称建德店

淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额1020冲饮食品68821948.964079926263024749151662-8298.036-83524.731021速食米面3154755620587424733013154419681

454351454.81022调味品53665132229036435433101791881012182249847.91023粮油杂粮45623581.7299036632517160.56959321316421.202294434.691024罐

头食品299400592238352653310915001234695073823.311025营养品23123801297742406155285269-9-3775-155495.3总计2525200657.72186876213816299519563363

8737663.166230540.691020销售分析小类代码小类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额10200茶叶71618.9649755.88691838234692-

1219.036-13713.0710201咖啡72213949257.659301040410.513-8718847.110202奶精炼乳5851317.35881101.60-3215.710203奶粉399222899

7.238107933947.41-157-4950.2510204婴幼儿食品20626881904392183352228398-12-664-37958.7710205早餐冲煮食品86299951580.452286536998.83413414581.5910206冲调用粉/

片20912497766441851801512719124-5518-50547.03总计688219494079926263024749151662-8298.036-83524.73销售差陈列位置

消费习惯促销员促销活动价格竞争10204婴幼儿食品、10206冲调用粉/片销售相对较差102042销售分析供应商代码供应商名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额161

67|EC|浙江贝因美科工贸股份有限公司杭州分公司6089335757.1368168390019.9-8-790-54262.7722795|EC|杭州萧山光大副食品有限公司2754320952.713473932092.2-7-196-11139.4900737|EC|杭州和

美食品有限公司6079120330.36980930855-9-18-10524.700868|EC|杭州一达食品有限公司1512114213.52016020484.8-5-39-6271.301843|EC|多美滋婴幼儿食品有限公司20185198

16.92022223429.50-37-3612.600242|EC|杭州荣盛食品有限公司911617104.31212718702-3-11-1597.720288|EC|浙江国鸿贸易有限公司(雀巢联采)6682570.9251454070.51-77-1499.5819449

|EC|杭州荆香源餐饮管理有限公司468593818231-2-96415790|EC|上海茂运实业有限公司杭州第二分公司41981248.522971044.92-99203.601258|EC|光明乳业股份有限公司15215.2000

15215.200146|EC|杭州黄浦贸易有限公司4235151000423515100194|EC|杭州可可贸易有限公司8566322.723551.16535771.600757|EC|杭州华商贸易有限公

司2248872136.42123839272.5125032863.9总计2403493216678.562564431262345.4-16-938-45666.84区域差异较大，品牌认同度不同。后期需调整商品结构及商品陈列位，提高销售。措施问题对排面进

行调整，调整卖场商品布局开展促销活动促进销售提升及时联系供应商招聘促销人员对竞争店进行市调，树立价格形象1023销售分析小类代码小类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额10230食用油12114125723385109644133114312768

439224210231食用粉347796301.79229268279.2212-147-1977.410232米73397718373057531225956516-1335-7583410233南北货22847

00.7276949.81374481.5296945.191219.202-19995总计252520065821868762138162995195633638737663.2230541建德店食用油销售额

高达72.3万元，销售额是淳安店10203销售分析TOP10商品建德店淳安店商品代码商品名称规格平均售价销售数销售额商品代码商品名称规格平均售价核算售价销售数销售差额1001778BL食用调和油5l49

.854489223760.3511958四海一级大豆油5l52.0679941598.72002162BL一级大豆油5l49.512751136215.1009189金龙鱼第二代调和油5l63.9052233355.83236069长寿花金胚玉米油4l49.9

42004100087.2706819龙大花生浓香食用调和油1.8l31.00644199644301774金龙鱼第二代食用调和油4.5l53.90107357834.7002162BL一级大豆油5l54.6

635819569.25511958四海一级大豆油5l49.05117657682.2562775老王记玉米胚芽油5l60.1328717256.36196674鲁花坚果调和油4l60.2252831798.2001778BL食用调和油5l5

4.3830916804.37008111鲁花压榨一级花生油5l109.90818901.9236069长寿花金胚玉米油4l50.54326164778252232福临门一级菜籽油5l58.821498764.1009177金龙鱼大豆油5l57.9024113953.99101003西王玉

米胚芽油4l67.371298690.1767279LH一级菜籽油5l57.8821212271.610157961鲁花浓香葵花仁油5l81.43987980.2009188金龙鱼第二代调和油2.5l34

.9032011168总计641714202418.8439295.2树立价格形象单价下调销售数上升销售额上升毛利额下降大润发竞争1025销售分析小类代码小类名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售额单品数销售数销售额10250参类

11707393.712736458.3-1-3935.410251免疫调节/滋补品156128510681615635232398350-2238-13301910252减肥健美6692610.9453518863.82-466-16252.91

0253无糖食品5895612953.468202420112.2-10-1068-7158.78总计23123801297742406155285269-9-3775-155495.28供应商代码供应商名称建德店淳安店单品数差额销售数差额销售额差额单品数销售数销售

额单品数销售数销售额00146|EC|杭州黄浦贸易有限公司10736182.501430730217.60-4-234-24035.106384|EC|正大青春宝药业有限公司813717590.20936336496.10-1-226-18905.900632|EC|浙江天皇

药业有限公司2142597.6048918926.80-2-75-16329.206805|EC|广东康富来药业有限公司7324477.401017619735.20-3-144-15257.814891|EC|杭州天目保健品有限公司4152773.0058017147.00-1-65-1

437400042|EC|杭州昂立贸易有限公司26679850.003815121956.00-12-84-1210614406|EC|浙江康恩贝医药销售有限公司保健品分公司10283530.001111614932.50-1-88-11402.

510122|EC|浙江鑫鑫食品有限公司2242132.20212410830.500-100-8698.300615|EC|浙江省土副保健品有限公司14968472.201521316963.30-1-117-8491.1004

11|EC|华东医药股份有限公司中成药分公司8627922.00711515816.001-53-789400530|EC|苏州瑞康生物科技有限公司杭州分公司33911037.50413694896.30-1-978-3858.823579|EC|杭州赛诺菲民生健康药业有限公司2491237.4

041254442.00-2-76-3204.616779|EC|杭州永煦贸易有限公司46439.806211391.40-2-15-951.610991|EC|杭州太阳神营销有限公司1243.20130648.000-28-604.81

5808|EC|杭州沁悦食品有限公司416476.80120596.003-4-119.208368|EC|杭州民生药业有限公司13147.00000.001314700223|EC|杭州宓氏贸易有限公司122

56.00000.001225600383|EC|浙江华立生命科技有限公司10876750.708825797.9025952.805099|EC|深圳市朵朵红实业有限公司6111177.30000.006111

177.312280|EC|浙江益春健商贸有限公司8101238.60000.008101238.621699|EC|杭州纽海斯生物科技有限公司10293482.00000.001029348202337|EC|厦门金日制药有限公司9427023.204212784.005214239.2

08349|EC|浙江森宇实业有限公司68917979.0066913003.000204976总计1561285106815.601493471236579.607-2186-129764散装食品销售分析TOP10供应商供应商代码供应商名称

单品数销售数销售额销售额占比114901|EC|杭州缘来食品有限公司184347.45104806.6524.43%201674|EC|卡夫食品企业管理(上海)有限公司271286.2357881.2213.49%300194|EC|杭州可可贸易有限公司141058.5436584

.198.53%400261|EC|杭州市农工商有限公司221391.7925417.445.93%525342|EC|浙江山水郎食品有限公司6313.3020939.554.88%600680|EC|福建惠康食品有限公司杭州经营部10926.9918851.8

04.39%716145|EC|莆田市城厢区西河果品有限公司12499.1516300.433.80%805628|EC|杭州鑫红螺食品有限公司29472.8411287.702.63%900919|EC|浙江秋梅食品有限公司6278.3910905.422.54%1009427|EC|杭州

富阳前进食品有限公司1289.229727.482.27%散装38847981.29428955.48100.00%中类代码中类名称单品数销售数销售额销售额占处比2090散装干货4144.054631.150

.097%2091散装休闲食品2387298.40225970.404.712%2092散装营养品735006.9435006.940.730%2093散装加工制品10140.00221.800.005%

2096散装饼干1295391.90163125.193.401%总计38847981.29428955.488.944%食品一课5128377991.812586882.7253.941%食品处78236203

04.974795747.39100.000%散装单品销售分析TOP10商品商品代码商品名称规格销售数销售额供应商代码供应商名称1514198散装舞动食尚山椒凤爪散装511.2632047.8514901|EC

|杭州缘来食品有限公司2035423散装回头客鸡蛋味欧式蛋糕散装1259.5422784.7114901|EC|杭州缘来食品有限公司3113709散装奥利奥奶白巧克力棒散装456.3022272.5301674|EC|卡夫食品企业管理(上海)有限公司4101679散装徐福记精制糕点散

装388.7114445.8000194|EC|杭州可可贸易有限公司5170428散装佐佐果肉果冻散装753.2311632.5414901|EC|杭州缘来食品有限公司6035414散装芬华舞动食尚五香味纯豆干散装362.7310113.3414901|EC|杭州缘来食品有限公司703541

3散装芬华舞动食尚麻辣味纯豆干散装275.437399.1814901|EC|杭州缘来食品有限公司8275069散装海新泡吧蛋糕散装287.797102.4414901|EC|杭州缘来食品有限公司9502243散装山水郎风味醉鱼散装108.546977.8525342|EC|浙江山水郎食品有限公

司10502165散装山水郎香辣味醉鱼散装111.816880.4025342|EC|浙江山水郎食品有限公司11063342散装奥利奥巧克力棒散装128.296636.6001674|EC|卡夫食品企业管理(上海)有限公司12537210散装喜之郎果肉果冻散装301

.086262.4000261|EC|杭州市农工商有限公司13101677散装徐福记特级果冻散装174.506138.9300194|EC|杭州可可贸易有限公司14537279散装佐佐果冻条散装600.88594

9.9714901|EC|杭州缘来食品有限公司15502174散装山水郎香辣醉鱼散装75.655641.3925342|EC|浙江山水郎食品有限公司16141108散装惠康大果冻散装337.045474.0500680|EC|福建惠康食品有限公司杭州经营部17167964散装

川道味山椒凤爪散装87.755169.9120034|EC|杭州云新食品有限公司18174070散装徐福记特级糖果散装99.234434.8300194|EC|杭州可可贸易有限公司19141109散装惠康小果冻散装386.774133.3900680|EC|福建惠康食品有限公司杭州经营部2054

8494散装阿婆家原味薯片散装119.793992.8816145|EC|莆田市城厢区西河果品有限公司促销活动进口食品销售分析中类代码中类名称销售单品数销售数销售额食品处进口食品单品数占比食品处进口食品

销售数占比食品处进口食品销售额占比1000软性饮料4317617.63%9930214741.48%328381129943.96%1001啤酒581627.59%34681534.41%23693536022.62%1002果酒1452517.24%2207

1004.53%67269774011.51%1004烈酒1742916.67%2020723.56%10698362855.87%1006乳饮品492040.82%94951922.02%24367

247910.17%1010饼干及膨化食品103310710.36%8998726882.99%494160417018.44%1011蜜饯糖果零食类176920511.59%14601361364.20%877932870939.92%102

0冲饮食品688507.27%219494231.93%407992141793.48%1021速食米面315206.35%475562620.55%20587421801.06%1022调味品536397

.28%651322220.34%22903651292.24%1023粮油杂粮456122.63%23582390.17%99036621070.21%1024罐头食品299227.36%400591620.40%22383528511.2

7%1025营养品23141.73%2380160.67%1297744770.37%(空白)68126269.19%620305119561.93%47957471907743.98%商品代码商品名称规格销售数销售额011920德国凯撒黑啤1l331210.3011

757德国凯撒白啤1l27979.2154847科隆巴赫牌啤酒5l5952154841猛士黑啤酒5l3714进口啤酒通过促销活动，销售有明显的提升。进口食品需要促销活动，引导消费。促销自由品牌销售分析中类代码

中类名称销售单品数销售数销售额食品处自有品牌单品数占比食品处自由品牌销售数占比食品处自由品牌销售额占比1023粮油杂粮45612226.75%23581.7221197450.78%990366.38518369.7452.34%1011蜜饯糖果零食类17691679.44

%1460132272715.57%877932.1120654.7813.74%1024罐头食品2994214.05%400591063926.56%223834.8555626.2624.85%1022调味品5368315.49%65132660010.13%229036.

0740112.617.51%1010饼干及膨化食品1033686.58%899871274914.17%494160.428142.855.70%1000软性饮料431266.03%9930258335.87%328381.2618031.385.49%10

20冲饮食品688365.23%21948.964224310.22%407991.5717002.154.17%1003米酒73912.33%7844396250.51%26747.418940.4533.43%1021速食米面315216.6

7%4755619514.10%205873.795974.622.90%2091散装休闲食品238114.62%7298.398125.4981.72%225970.43629.581.61%1004烈酒174158.62%202023111.44%106983

.283372.93.15%2096散装饼干12964.65%5391.89930.6940.57%163125.191780.251.09%1002果酒14553.45%2207522.36%67269.24760.41.13%1030急救用品7114.29%18910.53%

1329.482.580.19%总计620304.97379118.1920.1275472484795747.39822400.540.171485375TOP10商品商品代码商品名称规格销售数销售额1001778BL食用调和

油5l4489223760.302002162BL一级大豆油5l2751136215.103783605LH江苏农垦大米10kg137557977.504565594LH东北大米10kg89639958.005367051好牌宫延贡枣(联华专供)680g421

438295.406718260LH糖水荔枝罐头730g351931473.907930067LH南方大米10kg42416932.198562674LH鸭舌58g75912872.209561079LH一级金标草菇老抽1.9l9

129567.3010272758LH香葱味香烤卜卜脆韧性饼干100g73737549.15毛利高售价低质量好竞争性强重点供应商分析TOP25供应商供应商代码供应商名称单品数销售数销售额124662|EC|深圳市怡亚通供应链股份有限公司(定牌)67321364320.30201064|EC|杭州

市烟草公司建德分公司659824206005.00314901|EC|杭州缘来食品有限公司2913785143051.68401674|EC|卡夫食品企业管理(上海)有限公司1638881114857.52500776|EC|杭州金莱贸易有限公司10726445111102.6860034

6|EC|杭州兴禾食品有限公司10415478108229.89722899|EC|山东三星玉米产业科技有限公司杭州分公司32026101744.70815127|EC|杭州源鸿贸易有限公司1235169101447.63900074|EC|杭州顶益食品有限公司781662292735.1

71000597|EC|浙江嘉华粮油有限公司47195691275.001100242|EC|杭州荣盛食品有限公司1021084885292.341200757|EC|杭州华商贸易有限公司82207684343.921300261|

EC|杭州市农工商有限公司1271406082820.431415855|EC|山东鲁花集团商贸有限公司杭州分公司18120063325.301507209|EC|百事食品(中国)有限公司621339060133.8316108

56|EC|江苏省农垦米业有限公司(定牌)4140158784.501714700|EC|中粮食品营销有限公司杭州分公司1117657682.201809427|EC|杭州富阳前进食品有限公司68366754129.581900194|EC|杭州可可贸易有限

公司56215752404.452000431|EC|昆山统一企业食品有限公司杭州销售部52904751677.712171299|EC|杭州华味亨食品有限公司150688051621.692216267|EC|杭州中萃食品有限公司桐庐销售分公司51972

048433.812326008|EC|浙江桑克斯进出口有限公司(定牌)10569747110.122415851|EC|康师傅(杭州)饮品有限公司432072046664.342520288|EC|

浙江国鸿贸易有限公司(雀巢联采)42198745101.44重点单品分析TOP50商品商品代码商品名称规格销售数销售额TOP50商品商品代码商品名称规格销售数销售额1001778BL食用调和油5l4489223760.

3026863412雪涛日晒自然盐300g2014220142.002002162BL一级大豆油5l2751136215.102707900253度飞天茅台500ml1719987.003236069长寿花金胚玉米油4l2004100087.

2028133083康师傅冰红茶500ml973019775.794133056椰树牌椰子汁245ml3107180898.8929137353粒粒珍硒富硒珍珠米10kg32418866.805783605LH

江苏农垦大米10kg137557977.5030946018三辉麦风法式香奶面包450g304418676.346301774金龙鱼第二代食用调和油4.5l107357834.7031930067LH南方大米10kg42416932.197

511958四海一级大豆油5l117657682.2032133604红牛饮料250ml332016583.658565594LH东北大米10kg89639958.0033081477利群84mm硬盒长嘴香

烟-81016200.009367051好牌宫延贡枣(联华专供)680g421438295.4034616953金利群84mm软千禧香烟-80016000.0010266831娃哈哈桂圆莲子八宝粥礼盒360*12罐106

334964.8435004455康师傅桶装红烧牛肉面109g553015878.0211861988利群阳光香烟-72732715.0036287561好丽友巧克力派408g102015323.5012514198散装舞动食尚山椒凤爪散装51132047.853706791

4振豪德辉微辣薄酥饼200g212415148.7313196674鲁花坚果调和油4l52831798.2038101679散装徐福记精制糕点散装38914445.8014718260LH糖水荔枝罐头730g351931473.90393150

58美赞臣安儿宝A+幼儿配方奶粉900g7614198.7015887911统一100老坛酸菜牛肉味面118g*5272327641.3040329623盛香珍蒜香青豆240g90314192.5016131181雀巢1+2咖啡13g*4287126732.3041000045康师

傅香辣牛肉面(5联包)128g*5122813577.7017600937金味原味营养麦片600g131426451.1042864687雪涛加碘精制盐350g1355713557.0018083002利群84mm软长嘴香烟-7532

6355.0043769177味品堂珍品黄桃罐头620g169713111.5419000043康师傅经典红烧牛肉面(5联包)103g*5包242623526.8544562674LH鸭舌58g759128

72.2020147091娃哈哈桂圆莲子八宝粥360g788823452.4745799016农夫山泉饮用天然水(塑包装)550ml*1297711947.5021187778香约奶茶(家庭促销装)72g*

4334523412.2146066853公爵府橡木桶陈酿5年珍藏法国VDP级干红葡萄酒750ml59511919.8022644599汤大福无盐加鲜味精400g459622979.8947409335德芙丝滑牛奶巧

克力294g37711650.4023035423散装回头客鸡蛋味欧式蛋糕散装126022784.7148170428散装佐佐果肉果冻散装75311632.5424113709散装奥利奥奶白巧克力棒散装45622272.5349652633老利群84mm翻盖香烟-72810920

.0025367039好牌阿胶贡枣258g548921175.6850796862正河松花江超级小町米10kg20110469.90工作重点基础管理退货管理排面管理仓库管理卖场管理三信管理自动补货管理缺品管理人员管理员工基本操作能力员工服务意识相关业务流程六月份工作计划食品处六月工作计

划序号主要工作内容所需天数开始时间结束时间责任人监控人1完成高库存和部动销商品的集中处理（商品淘汰、基础陈列位置调整、联系供应商进行单店促销、联系采购进行针对性的促销活动、联系采购进行调剂退货）持续工作2011

.5.202011.6.30余红英\黄前恩王玉华2完成食品处所有库存商品的生产日期检查，将结果上报经理室112011.6.52011.6.15余红英\黄前恩王玉华3完成员工沟通会和管理人员沟通会以各一次

22011.6.82011.6.15王玉华郑淑萍4完成全体食品促销人员以及员工关于日常行为规范以及奖惩制度的学习和考试102011.5.222011.5.31王玉华杨晓丽、郑淑萍5做好端午节相关食品类商品的陈列和促销工作22011

.6.22011.6.3余红英\黄前恩王玉华6做好六月份食品处月盘工作（盘点类别：10230食用油、10232米、10112瓜子、10113坚果、10114糖果、10115巧克力）102011.6.142011.6.23周林\余红英\黄前恩王玉华7完

成食品处酒区、奶粉区部分区域货架调整工作2011.6.52011.6.15周林\余红英\黄前恩王玉华谢谢23.7.1706:05:3606:0506:0523.7.1723.7.1706:0506:0523.7.1706:02023年7月17日星期一6时5分36秒